The history of the Nike “swoosh” trademark is something to study. The simple design is recognized all over the world and is promoted by top athletes. The company’s mission,
“bringing inspiration and innovation to every athlete in the world” is realized in part through it’s simplistic, sleek “swoosh” design.

The first Nike “swoosh” design was created in 1971 for $35 by Carolyn Davidson, a designer hired by Blue Ribbon Sports, Inc. The swoosh represents the wing in the famous statue of the Greek Goddess of victory, who is called Nike. In 1972, the first shoe with the swoosh was introduced.

The design was originally referred to as ‘the strip.’ It was changed to ‘swoosh’ to describe the fibers used in Nike shoes.

The logo was only registered as a trademark in 1995. It has since become the corporate identity of the company, Nike, Inc. and has been a tremendous influence in the company’s success.

Read about more famous brand names and logos on www.logoblog.org

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DID YOU KNOW….Michael Jackson was an Inventor?

DKD Trade reports Mr. Jackson is the co-inventor of United States Patent 5,255,452, for a “method and means for creating anti-gravity illusion.” Translation: special loafers fitted with heels that can slot into the stage floor to allow the wearer to lean forward, Smooth Criminal style, at gravity-defying angles.

These are otherwise known as “Anti-Gravity Shoes” and can be seen in many of Michael’s videos.

Jackson co-developed the technique as an improvement upon a previous method involving rigging people with harnesses and cables to get the leaning effect. This worked fine for videos, but when it came to live performances, well, you can imagine. Didn’t work.

The shoe-based system has the added advantage of “permitting an entertainer to freely move about a stage.” Way to go, Michael! Who would have thought his talents would extend to the field of Intellectual Property?

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