Choosing a good name for your products takes effort. You can do it successfully if you take the following steps.

Nobody wants to choose a name, invest money and resources into their product, only to find out that the name has already been taken!

1. Think of features or attributes of your product

2. Make a list of these words

3. Think of your competitors

4. List these competitors, and make sure not to use them, or any similar sounding names

5. Narrow down your list to 10 or 15 names

6. Search on the internet for these names in every possible spelling

7. Document your findings; your list should be narrowed down to 4-5 names

8. Conduct a free search on the USPTO website

9. Conduct a search for business names using state directories, telephone directories, etc.

10. Order a comprehensive trademark search from a competent Trademark Attorney or the National Trademark Center*.

* In this final step, a search will be conducted on the final mark you have chosen. The results will be analyzed by Attorney Natalie Levy and an opinion letter will be drafted, explaining to you the likelihood of having  your name approved for registration, the competition, etc.

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