A few weeks ago, we posted an article about the use of trademarks in films. One filmmaker actually contacted the Philip Morris company, seeking permission to use the MARLBORO trademark in his film. It was on a large sign inside a convenience store, where a scene was occurring.

Philip Morris wrote him that the use of their trademark is protected under the doctrine of “fair use.” They also went on to explain a class action lawsuit that was settled in 1998 regarding use of their trademark in media. Take a look at the article here at the Nolo Blog.

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